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Introducing… Auro Trini Castelli – A Milanese Strategic Planner at the...
A weekly series of “9 smart questions + 1 stupid one” with talented industry people…all with an international twist, of course! 1. Tell me briefly about your background. How did you get to where you...
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The secret sauce? It’s called relevance.
A couple of weeks ago I saw this ad for the launch of the Smart Car in the US. I thought to myself, “cool”. I didn’t love it, but I did like it. I felt it took a very simple … Continue reading →
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It’s about the creative ideas, stupid!
Hey agencies, here’s my recipe for your success. Be very clear on what your role is, and do it very, very, very well. That’s it. A good friend is attending a digital conference and he posted on...
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